ROG Xbox Ally: Microsoft Finally Reveals Official Pricing, Preorders Already Flooding the Xbox Store
The long-awaited reveal is finally here! The official prices for the handheld consoles ROG Xbox Ally and Ally X have just been announced, and preorders went live this morning on the Xbox Store.
After months of speculation and mounting anticipation, Microsoft and ASUS have finally lifted the veil on the pricing of their groundbreaking handheld consoles. What began as careful messaging during Gamescom 2025 has now turned into a bold and official announcement. The ROG Xbox Ally and Ally X, first unveiled at the Summer Game Fest, are now available for preorder at prices that confirm their premium positioning.
Image credit: Xbox
Pricing finally confirmed
Microsoft officially revealed the pricing of its new handheld consoles this morning on the U.S. Xbox Store. The standard ROG Xbox Ally is listed at $599.99, while the Ally X, the more powerful version, is priced at $999.99.
| Model | RAM | Storage | Price |
|---|---|---|---|
| ROG Xbox Ally | 16 GB | 512 GB | $599.99 |
| ROG Xbox Ally X | 24 GB | 1 TB | $999.99 |
Players can now preorder directly from the Xbox Store, as well as from a range of partner retailers. The consoles will officially launch on October 16, 2025.
A lightning-fast sellout for the Ally X
Just hours after preorders went live, the Ally X is already sold out on the global Xbox Store. Buyers now have to turn to the Asus store or third-party retailers to secure one:
The hype is real! ROG Xbox Ally X preorders are sold out on the Xbox Store worldwide.
You can still grab yours at https://t.co/eRMel1t1yy or find a local retailer on https://t.co/MSGd97Wi6f — Xbox (@Xbox) September 26, 2025
The excitement surrounding these announcements confirms that the market is more than ready for these new consoles. Yes, the entry price is steep, but gamers’ enthusiasm shows they are willing to invest in bringing the full Xbox experience wherever they go.
The ROG Xbox Ally consoles could very well become the flagship handhelds of the year, ushering in a new era where high-end gaming knows no boundaries.
